Gearing up for a trade show event? It’s absolutely crucial for your business or company to stand out amongst the crowd. Much like window-shopping, people at trade shows are attracted to appealing visual displays that catch their eye. At Insignia Designs, our team has hands-on experience helping businesses create engaging booths at trade shows and business events; we’re here to create intriguing and professional displays for your business.

According to Statista, “trade shows remain among the most valued and used business-to-business marketing strategies in the United States, receiving the greatest share of the B2B marketing budget and consistently ranking highly in effectiveness (Statista, emphasis mine).” Presenting your business at trade shows is a great way to get your business out there, allowing you to acquire new customers or clients and to develop lasting partners for your business.

How can you make your business stand out? There are a variety of display options that you can utilize for your next event or trade show. A few of visuals we create include table top displays, roll-up signs, banners, and creative table cloths. Depending on your business and your needs, we will custom design your trade show display.

We will make your logo stand out and can incorporate your contact information, slogans, and more information into a professional design. Insignia Designs is your local Pleasanton resource creating tradeshow signs and displays within various industries throughout the country. Looking for a show you can participate in? You can use the site 10times to search for trade shows by your industry.

Extra Trade Show Tips

We want your next trade show exhibition to be successful, so here are just a few tips for effectiveness.

1. Focus on developing relationships

If you’re investing in a trade show booth, you want your time and money to be worth the investment. Professional signage will draw people to your booth, and the next step to get a lead is to engage with the attendees. Be authentic and personable, rather than focusing on sale pitches.  

2. Freebies/Swag

Everybody loves free stuff, and swag continues to be a great way to engage people at an event. Incorporate your branding onto your promotional items, giving trade show goers a tangible way to remember your business. As you’ve likely noticed from your trade show experience, the giveaways that are the most useful are the best. Hand out branded items that people will use in the future and that are relevant to your industry

3. Follow Through

Responding to the prospects you get during a show is how you will grow your business! Get in touch with leads as soon as possible. Even better, have a business calendar at your booth and schedule meetings or appointments during the trade show.

Make your next trade show or event a success! Take a look at our previous work for trade show and event displays. We would love to talk to you about what designs we can create for your business!

Insignia Designs… distinctive designs with your business in mind.