Most businesses invest in outdoor signage or window signs, but did you know that a lobby sign can be just as important to create a strong impression on your clients? Outdoor signage is visible from the street and can lead to walk-in traffic or even brand awareness to those who aren’t familiar with you. Here are 4 reasons a lobby sign can work in tandem with your other signs to promote your business.

1. Great first impression

Your lobby is the first thing a new customer sees when they walk in. It is an opportunity for you to make a great first impression and start the business relationship on a good note. If your client is expecting to do business with a creative or quirky business, your lobby sign should be interesting to reflect that. Likewise, if your client is expecting a more formal business, an elegant lobby sign would fulfill their expectations. Having a strong lobby sign shows that you invest in your business, and that you also value your own brand.

2. Builds trust and credibility

A lobby sign also sets the tone to your business, and done correctly, adds to your credibility. Having a lobby sign, especially an eye catching or well-made lobby sign, shows that you also value your own business enough to invest in it. By respecting your brand, you are creating an example for how customers and other guests should treat you; that you expect respect from them as well. Investing in your business creates a sense of stability – you aren’t just a shop that will leave them high and dry – you plan to stay and continue to provide services to them as long as they need it.

You want a lobby sign that reinforces your business’s message and underscores your personality. For example, if your brand is modern and trendy but your lobby sign shouts “old-fashioned”, what are your clients supposed to believe? A good lobby sign reassures your customer that they were right to come to you, and lets them know that you take pride in your business.

3. Reinforce your brand

Your lobby is the entry and exit point of each customer and having your sign prominently placed is a subtle reminder of who you are. If your lobby sign reinforces your brand, then you are also reminding your customer of who you are each time they come into your office.

4. Create a talking point

Have you ever seen the signs that are so elegant or eye-catching that you can’t help but comment on it? Wouldn’t you love to have one yourself? Having a sign that becomes a talking point means that you become memorable. You are more than just another business in a sea of interactions; you are someone who has that awesome sign.

Need help creating that perfect sign that will ‘wow’ your customers? Talk to our sign experts! Your business is worth investing in, and we would love to help you design a sign that makes your message soar! We love taking on creative challenges like this interior sign for a San Ramon dentist office.

Insignia Designs…distinctive signs with your business in mind.