Back in my corporate days, I used to challenge my teams by asking what we could do to remain relevant in the industry: How could we be seen over the crowd?

Today, “relevant” is still a word that’s used a lot, because no matter how small, large or successful your company is, the moment you are no longer relevant, whether you’ve lost your recognition factor or slipped behind the times, there’s another competitor ready to jump into your spot.

This is particularly critical to the small- and medium-size businesses I work with at Insignia Designs. One of the coolest things for me about making signs for businesses is that we become part of their entrance into the community as they establish themselves as “relevant.”

An exterior sign is not just any sign. It’s a business’s way of saying, “We have arrived and this is who we are.” It’s that first hello, welcome and handshake- how they introduce themselves to the community.

But some companies aren’t seen- maybe from the outset, maybe after becoming such a regular fixture on the scene they fade into the background.

Why is that? Think of the businesses you know about and recognize: What makes them memorable? Why not others?

It’s probably because there was something visual that caught your attention from the very beginning- before you walked in the doors.

That’s what high quality exterior entry signs do for our clients. Business owners put time, energy, money, blood, sweat and tears into creating a new venture because they want to be relevant- to their community and in their industry. When customers arrive at their business, the exterior sign is the first connection they make, so it has to be right.

To help our customers create signs that are memorable and establish their relevancy, we consider these factors:

1. Size and Scale
2. Colors and Illumination
3. Dimensionality
4. Placement
5. Unique Features and Styling

Designing signs that start conversations, create curiosity, and help tell stories ensures that our customers not only open their doors feeling relevant, they continue to remain relevant. Whether you’re opening a new business or refreshing your presence in the marketplace, if you want to stay relevant, contact Insignia Designs today!

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