Directional signage is more than decorative – it helps your customers find you! Think about the last time you went to an unfamiliar shopping center looking for a specific store or restaurant, and how helpful it was to find directional sign showing you the way (or how frustrating it was to not find any signs at all).

Your goal as a business owner is to make the experience of potential customers as smooth and pleasant as possible. If you have a customer looking for you with the intention of purchasing something from your store, the last thing you want is for them to become frustrated and give up before making a purchase. This is why you need directional signage in the areas outside your store if your store is difficult to find. Exterior directional signage can be as simple as a free-standing A-frame with your name and an arrow or more complex like a permanent installation in the parking lot with arrows pointing to each business.

If your store is large, you may also want to consider wayfinding signage inside your store so your customers can find the product they are searching for easily. This can be labels on or over each aisle or a directory of the store. Remember, a customer who has a smooth shopping experience is happier and more likely to return!

Directional Signage Ideas For Your Business

• Retail stores depending on walk-in traffic
• Restaurants that are not visible from the street
• Corporate complexes with multiple businesses in the same building
• Businesses that share a parking lot with others – business name signage
• A large store with multiple levels or aisles
• Real estate agents

Here we created a unique sandblasted exterior sign to help clients find a business in the same building as multiple tenants. Do directional signs sound like something your business needs? Talk to our team today about getting the perfect exterior signs for your business!