Signs are a crucial part of establishing a business’ presence, but are often overlooked. Many local Pleasanton and Dublin businesses are so wrapped up in day-to-day tasks that they forget to tell the world about their services. This is especially true for small businesses that are just getting started. They often want to wait on investing in signs until they are more established, but the benefits of signs far outweigh the costs.

Here are four reasons signs are well worth the investment:

Cheap and easy advertising – a sign can tell the world about your business 24/7 just by existing. Unlike websites where potential customers have to actively visit your site, a customer can see you simply by passing in front of your store. The more often a customer passes your store, they more times they are exposed to your message, and the more likely they are to stop by and check out your services.

Marks your physical location – a sign makes it easier for customers to find you. It also makes your business visible to prospective clients, and tells them a little about your services. Check out some examples of our Pleasanton exterior signage displays.

Attract walk-in traffic – if you are having a sale or special event, make a sign for it! This will attract the attention of potential customers walking by, and draw some of them into your store.

First impressions – a sign is often your first contact with potential customers. It needs to represent your business favorably and convey a little about what you do. Not only do you need a sign to mark your location, it also needs to make a good first impression so that your prospective customer wants to do business with you. Some examples of signage for branding can be found at our Pleasanton lobby signs and graphics.

We are the experts in Pleasanton small business signs. Contact us for all your signage needs in the Pleasanton, Dublin and Livermore area!

Insignia Designs…distinctive signs with your business in mind.