As 2019 winds down, business owners across America are gearing up for 2020 by first taking stock of the past twelve months.

Did business grow or slim down? Is the culture feeling sluggish or are teams picking up pace? Are you presenting your best image to prospective clients?

Signage has a direct impact on the answers to these questions and more. Here are 5 tips from Insignia Designs for evaluating whether it’s time to upgrade, add to or replace your signage in 2020:

• Exterior Signage: Can you be found or is it obscured by overgrown foliage by day and incorrectly lit at night? Has the material dulled over time or is it still crisp? Does it still have color and “pop”? Does it look contemporary or dated?
• Interior Signage: Does your sign program include motivational phrases, window and door transparencies, and wayfinding signs? Are your logo and official colors well-represented? Are there new opportunities to add visual messaging?
• Do you have enough signage? Just one little sign on a window may be enough for existing clients, but is it enough to attract new ones? Have you considered fleet wraps? Are there new areas where you can add signs?
• The Traveling Show: What shape is your “Signs-to-Go” Kit in or is it time to assemble one? Has it been awhile since you updated your booth and marketing materials? Do they represent the current version of your company for trade shows, events, street fairs, conferences, and networking groups?
• Signage directly impacts the bottom line: Is it time to consider adding it as a separate line item to your 2020 marketing budget?

Our #1 Business New Year’s Resolution at Insignia Designs is to help you put your best foot forward in 2020. Call today- let’s evaluate your trade show, product launch and office signage together.

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