Quality Signs Are a Smart Investment

At Insignia Designs, we’re not only seeing an uptick in requests for metal signs, but for signs fabricated in high quality materials overall. Not just at small businesses, but across the board and including our corporate clients. It seems business owners are starting the year prioritizing their physical presence in the marketplace.

While this can be a more expensive way to go, it is also more authentic. And “authenticity” seems to be a watchword for 2019. People are upgrading from foam, PVC, and acrylic letters to solid metal and aluminum.  The fabrication process is the same but the solid metal is a much stronger and robust substrate, providing the look and feel of high-quality signage. Finishes vary from polished, satin, brushed, stainless, metallic, or painted and can match any company’s color scheme or interior office design.

So what could be driving this willingness to spend a bit more to upgrade their image and branding and offer that “WOW” factor? I think it comes down to two things:

— Attracting Customers. This is especially important for storefront business owners where first impressions not only mean a lot, they’re everything. Every business has a competitor and that first impression could be the difference between someone walking over your threshold or into the store of your competitor down the street. It sets the look and feel before you can personally greet them. Don’t you want a sign that confidently states: “Quality”?

— Attracting Investors. I’m seeing this particularly with startup companies looking to attract investment money, and we have a lot of innovation in the Tri-Valley. Startups bring in prospective investors for meetings and first impressions can be the difference between next level funding or closing your doors before your product goes into production. You want to present as more competent and classier than the next startup, and quality signage is a subtle and effective way to stand out from the competition. It says that as a company, you value quality.

If 2019 is more about authenticity and less about cutting corners for you, contact us at Insignia Designs today, and let’s bring that “WOW” factor to your business!

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