Our work with Roche Molecular in Pleasanton is the perfect example of how long-term client/vendor relationships really pay off for everyone.  Beyond continuity in the look and feel of signage, the longer we’ve worked with Roche and developed that relationship, the more we understand their goals, messaging, branding and culture- and the more effective we’ve been.

Five years ago, I started working with Cheryl Palange, a senior marketing communications manager at Roche, to design and fabricate external signage for product launches, trade shows, events, and employee and customer education. We’ve fabricated hundreds of banners, retractable pop ups, window and structural graphics, computer decals, and cubicle decals for those purposes.

More recently, we were brought in to create internal visuals reflecting everything from branded way-finding signage to internal corporate messaging, core values and motivational phrases. Splashed on floors, walls, doors and windows, these signs are making a big impact by creating positive chemistry in a team environment. And it’s a request we’re getting more and more from clients.

Want to empower your employees from the inside-out? Visit www.insigniadesigns.net  to find out how your company can ride the wave of graphical culture-driven messaging.