Signage is necessary to the success of any business and many industries can attribute a large percentage of business to their sign. Some fast food outlets attribute as much as 80 percent of their business to their on premise signage, the travel industry, 30 percent; gas and retailing, 50 percent; and hotels/motels, 50 percent. A visible, readable sign can make the difference between profit and loss for many businesses.

Advertising costs of a sign when compared to other advertising costs such as radio, newspaper, television and direct mail, an on premise sign is inexpensive. For example the cost per 1000 adult exposures with a sign is only a few pennies for 24-hour-day coverage. In addition, an on premise sign cultivates cumulative, long-term awareness of a business, stimulating repeat buying of products and services offered. For businesses with a limited advertising budget, a sign is an inexpensive method to maximize returns per dollar spent.

Signs are valuable to businesses of all sizes, and in all industries. Signs help consumers become aware of a business, service, or event. They help promote purchases, change purchase decisions and build brand equity.

Signage is an inexpensive, yet very effective form of advertising. Maintaining an advertising presence through signs helps build long-term brand awareness. Effective signage can also be a determining factor in influencing customers to switch.

An effective sign is the most successful way of attracting the attention of passing motorists. It should be large enough in both total size and lettering. The message should be clear and concise, identifying your location and type of business. At minimum, your sign should attract new customers, brand the business and create impulse sales.

Insignia Designs…distinctive signs with your business in mind