Business signs come in all shapes and sizes but what makes them effective? There are many factors that determine a sign’s effectiveness such as its design, placement, & purpose. When it comes down to attracting new customers, nothing impresses them more than a well-designed sign. So, what kind of restaurant signs are there that will impress your customers? Here are the top 3 signs known for increasing traffic to your restaurant:

Exterior Sign

An exterior sign is an obvious choice, but definitely one of the most important. An effective exterior sign can do wonders for a restaurant as it can attract new customers, appeal to your target audience, and leave a positive memory for returning customers whenever they see it.

To elaborate on that last point, think of a restaurant where you celebrated a birthday or had a good time with friends & family. Whenever you see the logo for that restaurant, your brain connects that image to the good times you had at that establishment. Only unique & high-quality exterior signs can resonate with your customers and leave an positive imprint.

Vehicle Wrap

A vehicle wrap is considered one of the most effective forms of signage simply because of the exposure it gets on a daily basis. When you drive a car that has an advertisement on it, drivers will automatically look at it since it stands out so easily. with that in mind, it’s worth noting that a car wrap gets between 30,000 to 70,000 daily impressions on the road.

If your business has one vehicle, it’s a smart move to get a wrap on it because having it greatly increases your chances of attracting new customers as opposed to not having one. to add to that, if your business owns a fleet of vehicles then wrapping them should be a no-brainer because it’s essentially easy advertising that does all the marketing for you.

A-Frame Sign

A-frame signs, otherwise known as “sandwich boards”, are signs that are typically placed outside of a shop or restaurant. They are primarily used by to catch the attention of visitors & entice them to come in. In addition, sandwich boards can come with two suspender straps attached for you to wear the sign and become a “human billboard”. This takes advertising to an interpersonal level where you can wear the sign and hand out coupons and fliers to people walking by.

Here are some additional reasons to get an A-Frame sign:

• Ideal for restaurants or shops with little to no advertising space or storefront
• Can display food, specials, promotional items (e.g. Soup of the Day)
• Can be used to promote holiday events, slogans, messages, & deals for potential customers walking by store
• Inexpensive and ideal for small budget advertising
• A cost effective solution for regularly updating with monthly specials or offers
• Portable and doesn’t take up much storage space

Interested in having your own custom restaurant sign? Insignia Designs can walk you through the process and get your business more visitors.