Throw out the printer paper directional arrows. It’s time to learn how modern wayfinding signs can simultaneously reinforce your brand while also ensuring that your customers have a positive experience.

What is wayfinding signage? A wayfinding sign is a clear, self-explanatory visual guide that helps people navigate a large or potentially confusing space. They are useful for convention centers, concert halls & theaters, hospitals, airports, retail buildings, hotels, colleges, housing complexes, commercial buildings, and more. Whether your customers and guests are returning or experiencing your space for the first time, wayfinding signs will avoid unnecessary frustration and put your customers at ease.

These signs come in all shapes, sizes, and forms. From signaling how to find the nearest parking lot to breaking down what people can expect on different floors of your building, you can enable your customers to navigate space however they want. You can get creative with wayfinding signage, too. A stylized professional design will improve customer satisfaction in more ways than one.

Updated wayfinding signs can also use logos and color palates that reinforce your brand. Boost brand trust by going above and beyond to guide your customers effectively, and by enabling them to make active choices. It might seem like a minor update, but frustrated customers who can’t find your business will often turn away, and your customers will feel empowered when they can guide themselves.

Wayfinding signs can be placed on walls, pathways, street lamps, or set up as stand-alone guides. Think about busy downtown business centers and picture the detailed directional signs that point you toward your destination, similarly to street signs. Or when you drive into an office park and illuminated signs tell you how to find the main office. These are just a couple examples of how simple, elegant wayfinding signage can help your business.

Wayfinding signs can help your employees as well. By providing clear visual cues, you will take the directional burden off of staff and allow customers to engage with their environment. This way, your employees will have more time to focus on other tasks.

Interested in wayfinding signage for your business? Transform your office park from a maze into an intuitive, clearly guided path. Take a look at our full list of services today.