Neon signs are trending and Insignia Designs is on it! Bright, colorful neon signs were first used in 1910 in the United States and remained popular until the 1960s when they lost favor commercially for a variety of reasons. Not only did they look ‘dated,’ but they were costly to manufacture...
If your business has got game, we’ve got a game for you. “Corny” but true, 2018 turned out to be the year cornhole became the go-to branding opportunity at Insignia Designs. This fun idea came up unexpectedly two years ago when I was asked to create a custom cornhole game board...
I can’t say enough about the benefits of Chamber membership, and Insignia Design’s work with fellow chamber member and now client Uncle Credit Union is the perfect example. Gena Stanley is an engaging and vibrant relationship manager at Uncle Credit Union. I’ve had the good fortune of working with her through...
You never know who your next client will be. I know that was the case with one of Insignia Designs’ first clients – ThinkHR. I met Dan when our children played sports together. Sometimes we ran into each other at a local pub. What began as an ongoing, friendly acquaintance developed...
At Insignia Designs, we know there’s more to a sign than meets the eye- literally - and our first sign meeting can either propel the project forward, or stop it in its tracks. That’s why beforehand I spend time learning about your company, checking the website for design themes, researching the...
Notice anything different about my new truck wrap? Look closely- now do you see it? “Finish”ed looking? That’s right -it’s the finish. I recently switched up the look of my truck by toning it down with a matte finish base instead of the usual gloss or semi-gloss laminate. A lot of sign...
A good part of my success has been due to surrounding myself with other high-quality business owners in complementary businesses. That way, when my customers have a need that I can’t fill, I can refer them with confidence to my list of ‘go to’ businesses in a number of different...
At Insignia Designs, I work with a lot of commercial interior designers and it’s always a great experience. But there’s one key thing I’ve learned: good designers know the importance of incorporating signage into the design process- but great designers know exactly when to bring us in. The best time to...
Our work with Roche Molecular in Pleasanton is the perfect example of how long-term client/vendor relationships really pay off for everyone. Beyond continuity in the look and feel of signage, the longer we’ve worked with Roche and developed that relationship, the more we understand their goals, messaging, branding and culture-...
Customers who come to Insignia Designs in Pleasanton may take for granted the efforts it took for owners, Todd and Carol Moberg, to develop this popular signage business. Life before Insignia Designs was very different for the Mobergs. When Todd Moberg was at the peak of his 25-year career in the...