At Insignia Designs, we know there’s more to a sign than meets the eye- literally - and our first sign meeting can either propel the project forward, or stop it in its tracks. That’s why beforehand I spend time learning about your company, checking the website for design themes, researching the...
When I first opened my business in Pleasanton, I joined the Pleasanton Chamber of Commerce and almost immediately met Bernie Billen, who at the time was employed by Bay Commercial Bank. She connected me to their Chief Operating Officer, who hired Insignia to create new interior signs for their downtown...
At Insignia Designs, I work with a lot of commercial interior designers and it’s always a great experience. But there’s one key thing I’ve learned: good designers know the importance of incorporating signage into the design process- but great designers know exactly when to bring us in. The best time to...
Last month, I attended SIGNWORLD 2018 in Las Vegas for the 4th time, joining 300 attendees- owners like me, employees, graphic designers and production managers. I always look forward to this show and come away pumped up with new ideas. This year, there was a lot of buzz about the ‘greening’ of...
Our work with Roche Molecular in Pleasanton is the perfect example of how long-term client/vendor relationships really pay off for everyone. Beyond continuity in the look and feel of signage, the longer we’ve worked with Roche and developed that relationship, the more we understand their goals, messaging, branding and culture-...
In an economy when most small businesses close their doors within 10 years, Pleasanton’s Insignia Designs is not showing any “signs” of slowing down. In fact, Insignia Design owners, Carol and Todd Moberg, are taking special notice of all the signs they have created for their local community over the...
2017 marks 150 years of San Ramon's history, and the city is celebrating the transition from a two-room school house to a popular mecca. With a new downtown in construction, shopping centers, eateries, library, Iron Horse trail, and overpasses for bikes and pedestrians, it’s an attractive location for both residents...
If you’re a brick and mortar business, it’s important to make a great first impression to get customers in your door. Large, visible signage with your company’s name on it is an important first step in making a bold presence. You want to avoid the hassles of having customers hunt...
When you are planning a corporate event for a new product, consider working with an expert sign company on product launch signs that will make a big impression. Whether you want a professional, classic aesthetic or a louder, big-impact design, Insignia Designs is ready to work with your brand and...
From car dealerships to commercial business parks, the interior and exterior commercial signs that your potential customers see every day tell them how to think about your business. Outdated commercial signs don’t go unnoticed. Even if you work in a timeless industry, your commercial signs should be updated to let your customers...