Kayla is the daughter of Insignia Designs owners Todd and Carol Moberg. She grew up in Pleasanton, CA, and moved to Chandler, AZ four years ago to study Occupational Science and pursue her career in occupational therapy. Growing up, involvement in Rotary was a family activity and after her first...
Give us a Quick “Brian” Overview? A fifteen-year veteran of the sign business, Brian is Production Manager at Insignia Designs and joined the team four years ago. Brian manages their production team, including mentoring and training; monitors quality control and keeps the momentum going on projects; and is responsible for...
Insignia Designs is a family business that thrives on the personal and professional relationships. We’re going #behindthesigns to meet the team that brings your business #SignsofSuccess. Let’s start the series with Co-Owner Carol Moberg, Vice President and head of HR. Give us a Quick “Carol” Overview? Carol is the other half of...
Quality Signs Are a Smart Investment At Insignia Designs, we’re not only seeing an uptick in requests for metal signs, but for signs fabricated in high quality materials overall. Not just at small businesses, but across the board and including our corporate clients. It seems business owners are starting the...
Heavy Metal Marketing Strikes a Chord for 2019 The new year is starting strong at Insignia Designs. It’s not just the ramp up in business that indicates the economy is good, but the types of requests from clients at small- to medium-sized businesses regarding signage materials that’s signaling a sea change...
It’s not easy being ‘seen’- particularly when there are signs everywhere- of every size, every shape, and every color…To give your sign the best chance of standing out in a sea of signage, whether we’re talking vehicle wraps, monument signs, tradeshow booths or exterior window messages, consider just two things: Simplicity...
As we launch into 2019 at Insignia Designs, I’m not just thinking about resolutions, intentions, and goals- I’m thinking about the motto I used when Carol and I decided to start our family business. That motto? “Failure is NOT an Option!” We felt confident about our plan and before choosing on Insignia...
Get with the Sign Program! While leading an Insignia Designs client on a sign tour of Main Street in Pleasanton recently, I explained that getting signs approved is no easy feat. Two major issues are at play in the process- sign program requirements and permit approvals. Today we’re talking about Sign Programs....
Neon signs are trending and Insignia Designs is on it! Bright, colorful neon signs were first used in 1910 in the United States and remained popular until the 1960s when they lost favor commercially for a variety of reasons. Not only did they look ‘dated,’ but they were costly to manufacture...
If your business has got game, we’ve got a game for you. “Corny” but true, 2018 turned out to be the year cornhole became the go-to branding opportunity at Insignia Designs. This fun idea came up unexpectedly two years ago when I was asked to create a custom cornhole game board...